The purpose of this discovery process was to re-engage Harry Potter fans into initiatives around the new film releases that play in the already created Harry Potter universe.
Utilizing fan data and exploring the current eco-system helped us to come up with solutions to re-engage the brands' fans.
The following 8 panels describe the steps involved.
1. PLANNING THE PROJECT
2. COLLECTING FAN DATA
7. UI SKETCHES
9. VISUAL DESIGN