The 4th generation of WarnerBros.com was focused more on UX and had a workshop precede the design phase.
This workshop required an update to our personas, which were used in the exercises with key representatives from Warner Bros. divisions that are stakeholders in the site.
The following steps shine light on the process.
1. UPDATING PERSONAS
2. UPDATED PERSONAS
4. AFFINITY DIAGRAM / USER JOURNEY
5. UI SKETCHES